The event                                                                     

HortEx Thailand is the leading specialized International Exhibition and Conference for Horticultural and Floricultural Production and Processing Technology.

 

At HortEx Thailand, participating businesses will have the opportunity to meet and discuss directly with potential customers, enhance promotion and export activities for the promising Asian market. The exhibition attracts professionals, buyers and visitors from all over Asia.
 

While celebrating its premier in Thailand, HortEx is already a well-known exhibition in Vietnam. Over the past editions, from 2018-2023, the exhibition attracted nearly 700 companies and welcomed over 19.534 trade visitors. For the coming years a further growth is expected.

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The market

Southeast Asia’s agricultural sector is a promising market for international companies. The market has great potential as labor shortages and the need for higher crop yields lead to further mechanization and more efficient use of resources and smart solutions.

 

The growing middle class is increasing the demand for high quality fresh produce. Added to this is the general population growth in the ASEAN region, which is boosting the export of agricultural products with high safety and quality standards. For example, Thailand is already ranked number 1 in Vietnam as the main importer of fruits and vegetables.

 

The Thai Government is making considerable efforts to meet the increasing demand for food / fresh produce. Promotional measures are, for example, the education and training of farmers, the merging of smallholder farms into so-called cluster farms for more efficient use of modern technology and equipment, the provision of loans and the focus on smart agriculture. Furthermore, rice should no longer be by far the largest produced crop in Thailand. The government already supports the cultivation of other crops as well as vegetables and fruits with higher sales margins.

 

Similar developments can be seen in most countries of Southeast Asia. Therefore, it is likely that the proportion of vegetables and fruits produced in the region will continue to increase. In 2014, 75% of global vegetable production and 66% of global fruit production came from the Asia-Pacific region. The region benefits from the geographic position and the corresponding climate. The Southeast Asian region as a sales market is becoming increasingly interesting.

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