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The fair                                                                     

AGRITECHNICA ASIA live – Field Demonstrations of Agricultural Machinery

After the successful premiere of the open air event “AGRITECHNICA ASIA Live” in 2019, DLG and VNU will be bringing AGRITECHNICA ASIA once again out of the exhibition halls and onto the field. Together with VNU Asia Pacific and the hosts/co-organizers International Rice Research Institute (IRRI), National Agricultural Extension Center and Department of Crop Production under the Vietnamese Ministry of Agriculture and Rural Development (MARD) as well as further professional partners, the second edition of ”AGRITECHNICA ASIA Live – Field Demonstrations of Agricultural Machinery” will take place in Can Tho City, Mekong Delta (Vietnam) in August 2022. In addition to the live demonstrations of agricultural machinery, the trade fair will present a comprehensive seminar program on current issues concerning the local agriculture in Vietnam.

Join our AGRITECHNICA ASIA community and be there, when we are taking the field show to the next edition in August 2022 - country: Vietnam. 

The market

Over the last three decades, the government of Vietnam has placed a special focus on the development of Vietnamese agriculture. Reforms have included a dismantling of the collective system and a return to family farming based on long-term leases and many other measures. This policy, together with efforts in production and trade reform, has led to higher agricultural growth, rising incomes and greater prosperity for farmers. The government is giving more priority to trade promotion activities, in particular export promotion for key agricultural commodities such as rice, coffee, pepper, cashew nuts, seafood and fruit for potential markets.


In 2019, the agricultural sector as a whole was aiming for GDP growth of over 3%, an increase in production value of over 3.11%, and export sales of around $42-43 billion. By 2019, arable crops are expected to achieve a production value growth of 1.75-1.78 % and a minimum export turnover of $20.5 billion. In 2018, Vietnam had about 31,668 agricultural enterprises, i.e. about 38 % of the labour force is employed in agriculture (share of GDP: 15 %).


The Vietnamese government has gradually liberalised rice production by encouraging foreign investment in Vietnam. The reduction of price controls on inputs such as fertilisers and machinery has also increased and contributed to the growth of rice production among rice farmers by providing incentives to improve their productivity. In January 2017, President Nguyen Xuan Phuc therefore approved a USD 2.2-2.7 billion loan package for the purchase of high-tech agricultural equipment and machinery. Individual provinces are setting up their own programmes and increasingly establishing hi-tech agricultural zones supported by the central government.


Machinery and equipment necessary for the automation of agriculture is hardly ever produced in Vietnam. More imports are therefore needed to implement ambitious development plans. The main suppliers of agricultural equipment in Vietnam are the Japanese company Kubota and local brands. Domestic production accounts for about 30% of combine harvesters. However, these are mainly the domestic production of Kubota Vietnam. In order to increase yields and their exportability, the government is promoting the mechanisation of the sector through a development plan. In 2015, demand exploded to almost $1 billion. Considerable public investment and private demand, not only from large farms, in irrigation infrastructure and agricultural machinery can be observed.

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