The fair                                                                     

Next edition from 22.05.2024 - 24.05.2024

AGRITECHNICA ASIA is the first spin-off of the world’s largest trade fair for agricultural machinery and equipment, AGRITECHNICA in Hanover. While the focus in Europe is on innovations for the cultivation of cereals and maize, AGRITECHNICA ASIA expands the exhibition program further to include local solutions for the cultivation of rice, cassava and sugarcane. It has become instantly established as a central forum for decision-makers and experts from the fields of farming and agricultural technology in Asia-Pacific.

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8,326 expert participants from 59 countries gathered information at the third edition of AGRITECHNICA ASIA, which was held from 25.05.2022 - 27.05.2022 in Bangkok (Thailand) together with HORTI ASIA, the tradeshow for horticulture and floriculture. Altogether more than 250 exhibitors from 26 countries took part in the trade fairs, including the firms CLAAS, Fliegl and Maschio Gaspardo as official launch partners. The exhibition enjoyed the support of the Thai Ministry of Agriculture and Cooperatives, being the official co-host of the event.

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An extensive technical program supplemented the range of products and services offered by the exhibitors. The conference program with its nearly 100 sessions invited visitors to explore other topics in-depth like cannabis and sustainable rice production as well as vertical and smart farming, the latter hosted by MOAC in a dedicated pavilion as the integration of smart faming is a priority for Thailand over the next decade. Young farmers shared their agricultural practices in smart farming and their vision for the next generation of farmers in Thailand. The three Thematic Pavilions -Thailand Smart Farming Pavilion, Vertical Farming Pavilion, Cannabis Pavilion – delivered product displays accompanied by the live expert perspective on their title theme. Pavilion visitors appreciated the face-to-face exchanges as well as drone simulations, performing precision tasks. 500 top buyers from the entire Asia-Pacific region participated in the “Hosted Buyer Program”.

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The next AGRITECHNICA ASIA will again be held together with HORTI ASIA. It is scheduled for 22.05.2024 - 24.05.2024 in Bangkok. Systems & Components Asia will be integrated as special exhibition area.

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The trade fair are jointly organized by the DLG – German Agricultural Society and the Dutch-Thai exhibition organizer VNU Asia Pacific.  

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The market

The mechanization of Asian farms covers a wide range of capabilities. At AGRITECHNICA ASIA the emphasis is on agricultural engineering solutions that are both relevant and important to the development of agriculture in the Asian markets. Mechanization through modern machinery will increase significantly in the next decade mainly due to the growing labor shortages, more competition and therefore the requirement to reduce production costs.

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In addition to the strong growth currently in individual Southeast-Asian countries, this developing region as a whole will be further boosted by the ASEAN grouping by further regional integration in economic cooperation, food trade development and agri-innovations for sustainable food production. Thailand is considered a hub for the machinery trade and smart farming in the region, which is underlined by the choice of Bangkok as the venue for AGRITECHNICA ASIA.