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The event                                                                     

Next edition from 22.05.2024 - 24.05.2024

AGRITECHNICA ASIA is the first spin-off of the world’s largest trade fair for agricultural machinery and equipment, AGRITECHNICA in Hanover.

The premier trade fair of its kind in Asia is scheduled to take place from May 22-24, 2024, in Bangkok. With the involvement of key industry leaders such as John Deere, AGCO, CNH, Mahindra, CLAAS, Fliegl and Maschio Gaspardo it has solidified its position as the leading event in the region. With the upcoming 2024 edition in May, AGRITECHNICA ASIA anticipates record-breaking exhibitor numbers, a larger exhibition area and an even more comprehensive specialist program. In co-location with Horti Asia, the tradeshow for horticulture and floriculture, more than 300 exhibitors and 15,000 visitors are expected from Asian countries. AGRITECHNICA ASIA will focus on rice, maize, sugarcane, cassava, vegetable and feed production.

An extensive technical program supplements the range of products and services offered by the exhibitors. About 350 top buyers from the entire Asia-Pacific region will participate in the “Hosted Buyer Program” to guarantee new partnerships and business. 

The trade fairs are jointly organized by the DLG – German Agricultural Society and the Dutch-Thai exhibition organizer VNU Exhibitions Asia Pacific. The exhibition is highly supported by the Thai Ministry of Agriculture and Cooperatives, being the official co-host of the event.

New: AGRITECHNICA ASIA is leveling up: AGRITECHNICA ASIA will be held annually, adding Vietnam as location in uneven years. With its rapidly growing economy and government initiatives aimed at advancing agricultural mechanization, Vietnam provides substantial opportunities for agricultural machinery and technology providers. After the event in Bangkok this May, AGRITECHNICA ASIA will make its premiere in Ho Chi Minh City in March 2025, followed by Bangkok in 2026. Thailand will continue to be the central hub for AGRITECHNICA ASIA in Asia.

The market

The agricultural mechanization market in Southeast Asia, projected with a compounded annual growth rate of 7.2% is valued at USD 13.1 billion in 2028. Key crops driving the demand for mechanization include rice, sugarcane, cassava, and maize, with significant production share in the Philippines, Vietnam, Indonesia, Thailand, and Malaysia. Southeast Asia's agricultural mechanization market shows promising growth prospects driven by evolving consumer preferences, government investments, and technological advancements to enhance farm productivity and sustainability.


Crop establishment, planting, and irrigation equipment dominate the market, accounting for 30% of the region's agriculture equipment market in the past few cropping seasons. Notable government investments, such as the Philippines' billions-dollar investment in infrastructure development, have spurred the adoption of technologies like automation and remote sensing to boost crop yields.


Post-pandemic, increased demand for organic and healthy food has driven the need for fertile land and demand for cultivators in the agricultural tractor market. Indonesia, Thailand, and Vietnam - the region's leading rice and maize producers - have seen increased demand for seedling plants and irrigation equipment due to government investments in technological advancements for rice production.


Labor shortages in Malaysia, Indonesia, and Thailand drove the demand for seed drillers. Simultaneously, government initiatives like automation and crop insurance are driving the growth in the Ag machinery market. The focus on automation in response to labor shortages has also increased the demand for power weeders compared to mechanical weeders in the region.

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